Understanding Fast Fashion

Understanding Fast Fashion

The process of producing garments through a method that cares only about moving its products with respect to popular trends at a very quick rate, without considering its effects on the people involved in the process, and the earth is called fast fashion.
 
The products of fast fashion are priced on the cheaper side due to the use of cheaper materials and unethical, low-wage labor in their production.
 
The rising demand for newer styles every day has created a supply chain that focuses solely on the quickness of garments reaching sales outlets. This leads to the production of cheaper quality products, with no longevity in the market. All these low-quality products end up being used for a very short period of time, then end up in landfills. On average, more than 2600 kilograms of clothes either end up in landfills or are incinerated, every second.
 
Understanding the negative effects of fast fashion
 
Fast fashion is a leading contributor to the exploitation of non-renewable resources and greenhouse gas emissions. The annual CO2 levels emitted from the fast fashion industry are higher than both air and marine transports combined. These are but a few negative impacts of the fast fashion industry.
 
The cost of fast fashion fabrics may be low, but the price you pay is much larger. Leading fast fashion brands set up sweatshops in third world nations and exploit their financial distress with unethical low-paid work for long hours. The conditions in which these employees work can be hazardous due to the toxic chemicals used in the process of dying and curating the fabric.
 
More than 60% of outfits produced by the fast fashion industry are made with polyester. Polyester is a non-biodegradable fabric that breaks down into smaller pieces, these microplastics travel through water bodies and end up causing irreversible damage.
 
The ever evolving world of fashion, that started as an essential for survival, has created a wave of popular styles that create an impression of social FOMO for one who doesn’t follow these trends. This mindset has converted our outfits into a single-use-commodity; wear it once and move on to the next style.
 
This is high time for a change in the pace of fashion; Time to reconsider our conscious choices and decisions with respect to our everyday styling.
 
The solution to stop the consequences of fast fashion is by reducing the size of your wardrobe and increasing the usage of your outfits by choosing versatile pieces. To put into into simpler words, follow the words of British designer Vivienne Westwood:
“buy less, choose well, make it last.”
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