Reversible Clothing - A Refined, Utilitarian Approach To Fashion

Reversible Clothing - A Refined, Utilitarian Approach To Fashion

It isn’t confirmed as to when the first reversible outfit was made or worn, but references to reversible jackets worn by shepherds have been observed in Biblical records.
 
These jackets were specially made to handle two different weather conditions. A softer side to give warmth and comfort and during colder periods and a smoother side for when weather improved.
In Asia, we can observe the use of reversible clothing pieces to fashion kimonos in the early 17th century. In the 19th century a reversible jacket called hikeshi banten was worn by the Japanese firefighters.
 
Even amidst the popularity gained by these practical reversible outfits, the intricate curation process and the science behind getting the material and build right, limited the exploration of the fashion world in this direction.
 
In recent years, the art of curating one outfit that can be used for multiple occasions, or can be fashioned in multiple looks is resurfacing. With a majority of the younger generation switching to slow fashion and other sustainable means for their fashion needs, multi-stylability comes in as a no-brainer.
 
As the demand for more clothing hit the market with people who travel more often, curation of outfits that can be easily packed in smaller spaces without compromising on style has become a priority.
 
India is a country that is rich in culture and heritage. When designing outfits for such markets, it is important for brands like ourselves to understand consumer’s perspectives on everyday fashion needs. Inclusion of modernisation in this equation, births ensembles that are low on negative impact on the environment and high in utility.
 
However, having multi-stylability as the central identifier for everything we do, comes with its own challenges. Knowledge of these challenges helps gain perspective and appreciate the work that goes into creating these versatile collections, and understanding their value. Here are some of these difficulties:
Challenges faced by brands that make reversible and convertible clothing
 
1. Availability and demand of material
Low demand and low supply would be the crux of material availability issues faced by multi-stylable clothing labels. Reversible clothing can be categorised into two buckets, one where both the sides are made of different materials for different functionality reasons, and two where both the sides are made of the same fabric but are visually different in terms of colour, pattern etc. In both cases, getting material that is light enough to be carried as two separate layers pertains as a key factor. As reversible outfits have two layers, often with a lining in between, they tend to be more layered than your usual clothes. Finding the right mix of material, like Cupro for example, can give you the perfect balance in terms of comfort and looks.
 
2. Slower process with greater human interaction
As mentioned earlier, reversible outfits are more layered and require an expert's hands to fit right on any body type. The overall curation process requires intense QC at every checkpoint, right from sourcing the material to packaging it right.
 
This process involves a lot of manpower and consumes more time. At Hueloom, we maintain a zero-inventory process, a process that aids in maintaining the QC circle right and tight. Zero-inventory is also sustainable in comparison to warehouses full of readymade clothes. Know more about zero-inventory with this quick 5 minute read.
 
3. Complexity of design
Reversible outfits need to look complete and show-worthy on either side. This involves multiple alterations as you need pockets on either side of your shorts/skirt, you need buttons on both sides of your jacket/shirt and so on.
 
The look and feel of the outfit and its overall comfort while worn is a key factor on which the overall design depends. For more insight on how multi–stylability works and how to make the switch, our Four Reasons To Start Your Multi-style Lifestyle blog could be of use.
 
4. Elements for practical use
The looks of an outfit are a mere fraction of the factors to consider while you purchase it. Practical additions to the designs such as deep pockets or adjustable waistline play an important role in keeping your reversible ensembles user-friendly.
To know more about the key factors to consider while purchasing your next outfit, have a glimpse through this 5-minute read.
 
Despite these challenges, brands are trying to thrive in the slow fashion space, providing their consumers with fashion solutions that can be worn frequently for a long time to come.
Considering the pace of development in conscious fashion, it is safe to say that multi-stylability is one of the best options for your fashion solutions.
 
Keep your wardrobe small, not your love for style.
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